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#25 The 60/40 balance of advertising. Paul Kemp Robertson, Founder Contagious

#25 The 60/40 balance of advertising. Paul Kemp Robertson, Founder Contagious

Commerce Talks with Alexander Graf
• 30 min
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Interviewing Paul Kemp Robertson, Contagious in this Le WimLex episode. Why does creativity kick the living crap out of non-creative work? What are best & worst bractices of branding today - and why should brand awareness even matter for B2B companies?